Social Media Engagement
Programmatic Advertising is the automation of the buying and selling of desktop display, video, FBX, and mobile ads using real-time-bidding (RTB) software.
Programmatic buying is a powerful tool for us to use as it automates all of the processes that used to give us and you headaches. With RTB, we as a media buyer can set parameters such as bid price and network reach. A programmatic buy will layer these parameters with behavioral or audience data.
This means we can define the budget, goals, and attribution model while the our platform rapidly adjusts dozens of variables in real time based on performance to determine the right campaign settings to achieve the desired ROI.
Algorithms help us filter impressions based on behavioral data and allow us and you more time to spend being creative and less time reading spreadsheets.