Strategy x Science x Art
We specialise in co-registration lead generation which facilitates conversations with potential customers that lead to meaningful long-term relationships with your business.
Lead generation isn’t just ‘something we do’, it is the only thing we do.
Co-registration (or Coreg) lead generation is a little known method of generating highly qualified and targeted leads on a pay per lead basis.
Coreg Leads are obtained by presenting your company’s offer to consumers who are completing an online survey, usually through incentivising the traffic. Depending upon your company’s services and the offer you present, Coreg leads can prove very effective in quickly and cost-effectively building your sales pipeline.
EMBR have access to over 100+ co-registration channels and paths Australia and world wide and can deliver thousands of leads per day in multiple industry verticals.
We have the in-house expertise of knowing how to handle co-registration campaigns from a ‘client point of view’.
We can assist you with sales techniques, sales and follow up scripts and can couple you with the right CRM and marketing automation software to really take your co-registration campaign to the next level.
Co-registration lead campaigns suit clients looking to generate:
Through years of trial and error, research and technical development, we know how to specifically targeted co-registration leads to maximise sales and ROI. We can locate and profile consumers that qualify for your product or service or that are already actively looking in the market.
We understand the intricacies of marketing your services to Australian and overseas customers. With a data marketing strategy, the leads are obtained, profiled and qualified by us so that you can focus on what counts – converting the lead to a sale, hence increasing revenue and expanding your business. Co-registration leads are our speciality and forte.
Implementing a coreg leads campaign strategy will put you ahead of your industry peers and can grow your company as an industry leader. Through coreg lead generation and marketing to the right demographic, you can work towards your clients feeling valued, satisfied and ultimately like you are the perfect partnership in their consumer decision. We partner our efforts with your sales conversion process to reach the end goal – consistent new client acquisition for your business.
With the weight experience behind our team and the in-depth knowledge of current industry trends, we work with you to decipher your ideal customer. EMBR’s co-registration leads are generated through reverse engineered profiling to provide you and your sales team with leads ready for sales conversion.
So, who is your prime potential client? Who do you want to speak to? Are there any commonalities amongst all your existing clients? We don’t dictate to you who your lead should be. We work backwards from your ‘ideal client’ profile and hand craft a lead capture campaign to suit your requirements. This is an example consumer profile we have been given by an actual client. The goal for us is to seek out as many opt-in leads who meet this criteria:
With the base of this narrowed targeting, we are then charged with the task of generating them over 500 opt-in investment property leads per week.
Whether you are looking to market off the plan investment property or any other consumer product or service, EMBR co-registration leads will suit your requirements.
We specialise in tight geographical targeted leads, where you are either restricted by franchise licensing or have personnel restrictions. If you can only target metro areas or regional areas, we have the right targeting tools to assist you. We have developed a sophisticated postcode selection tool that allows you to draw a shape on a map and extract the postcodes you require for that particular campaign. Click here to discover our investment property leads geographical targeting tool.
When you’re talking about generating coreg leads that convert, you need the right messaging. We work closely with you to craft the right message to present to your profiled audience to engage them and draw out the right point of interest. We are experts in helping you craft the right message to woo your potential clients.
There are multiple ways to acquire these specifically targeted leads that are best suited for your lead conversion. And different lead sources are suited to different sales and acquisition structures within your business. Whether you have a 50 person call centre, or are providing higher quality leads to your sales agents, We can generate them through a multitude and combination of avenues including:
Email Marketing – We can market to our affiliate network of 9.3 million+ Australian consumers which we can target by age, income, homeownership and geography to deliver your message right into their inbox for their consideration.
Co-registration Leads – We can generate thousands of live highly qualified and responsive leads per day on a ‘cost per lead’ basis. These leads will be presented with a branded opt-in question to filter them into your pre-determined target demographic.
Homeowner Profiled Leads – We can supply live specific leads opted in as homeowners, this cuts down categorising efforts and rejection rates on your end by putting you in conversation with only those proven to be a homeowner.
Leads are sent via real-time API into your CRM to be converted by your sales agents sent via daily CSV exports. This means that, depending on your CRM capability, you’ll receive real time or daily exported leads that are ready for a conversation.
We have the in-house expertise of knowing how to handle co-registration campaigns from a ‘client point of view’ and don’t just stop at delivering the leads. We can assist you with sales techniques, sales and follow up scripts and can couple you with the right CRM and marketing automation software to really take your co-registration campaign to the next level.
So you have had a first date, so to speak. You have engaged the lead, spoken to them for the first time, now it’s time for the next day call. But how soon is too soon? You don’t want to sound desperate, but you don’t want to come across disinterested. EMBR can help you put together a series of trigger-automated sms and email campaigns that will draw out your potential clients intent and allow you to engage them at their real point of interest.
The EMBR team work hard to source media and traffic from around the planet to ensure your campaigns perform, but naturally, some portions convert better than others. On every single lead you will receive, you will have a unique ID and source code for you to review your campaign at the end of the month and report back to us the best, average and poor performing traffic sources for us to then go out and optimise that campaign by cutting off the poor performers and increasing the good ones.
The two C’s. Investment Property leads need to be collected in a compliant environment. We ensure that nothing is published without your approval and sign off. Not only our advertising messaging and the wording in the advertisement, but also the nature in which the lead is collected, is done within a compliant nature and with full consent given from the consumer for you to contact them regarding their enquiry.
Leads are the life blood of any business and our coreg leads are targeted to ensure your sales pipeline is always full. Our aim and top priority is to see growth in your business. Implementing a co-registration lead generation strategy with EMBR will create an achievable plan to get a consistent flow of new client acquisitions.
Co-registration and co-sponsor leads can be a great way to quickly build up your database of qualified and targeted leads.